When you are setting up your website, you want to get the best service for your money. By choosing the best web designers, in keeping with your brand and company statements, you are investing in the future of your company. The importance of a fresh, professionally designed and user-friendly website cannot be emphasised enough. If your website is looking dated, is not working properly or is difficult to navigate, it creates a very poor impression about your company and brand. Choosing the best web designers you can afford therefore makes excellent business sense.
How do you go about finding the best web designers? The answer is a little more complicated than just looking in the yellow pages. You are going to need to do a little research first – a website, done properly; costs a bit to set up and you need to ensure that the capital outlay will pay off in the long run. The best type way to find a web designer is through word of mouth referrals from people who have actually been clients of the said company. It is no good to get a recommendation from a friend of the designer because they would naturally be biased. Presumably, a client of the company would have no such bias.
Your next option is to look through advertisements and telephone directories or on the net. The advertisement is your first screening – do any ads stand out more than the others? Are some much more innovative? Hopefully by now you will have settled on a couple of possibilities.
Take this handful of names and Google the company names. Check for any comments on the web about the company. Check each company’s website. What is your first impression of the company based on the website? Presumably they pull out all the stops on their own website so consider this – is this the website of one of the best web designers? Is the website user-friendly and easy to navigate? Are all the links working? Do the animations work correctly? (Bear in mind that the capabilities of your computer influence this as well.) How long did the site take to load? Does the site look like any other site or does is show innovation and creativity? Do you detect a lot of typos? (This is a pretty bad sign as it shows inattention to detail and if they don’t put the work into their page, are they really going to put it into yours?) They should also have, or be willing to give, some of the addresses of websites that they have designed.
Finding the best web designers is going to take some effort on your part but the effort is well worth the reward. Be sure that you get the best you can in order to avoid problems later.