Realtors, Home Owners, & Home Investors pay very close attention to this article, it will affect all of you in more way than one. If you are not technologically savvy or are some how unaware of it you need to become aware of it quickly.
With over 80% of all home sales being directly correlated to being listed in a real estate MLS database, and now that over 79% of all consumers are actively searching the internet and websites for premium homes, the photo of the homes in these databases featuring properties will be what actually determines if a home buyer or home shopper chooses to see your property. Most disturbing is the fact that by ignoring this simple irrefutable fact in modern internet marketing may altogether eliminate your beautiful home from prospective buyers should there be some less than effective photographic or staging/interior design elements that are lacking.
Properly staged homes (lighting, props, interior design) + proper photography (proper agent selection of camera angles, lighting, proper lens & camera selection & photographic techniques) now weigh in more than ever on a potential home buyers making it to your home to actually view your property.
The question to be asked now is: Does the home I am selling look as good or better than the majority of competing properties. If not, potential home buyers may actually choose simply by the interior design and photographic expertise employed to see other properties.
Of course home price is still the largest determining factor, buyers with discerning tastes and no interest in fix-up properties or homes that may be perceived as less than “perfect” will not be getting the amount of buyers through the doors to effectuate a sale. Also considering that 62% of all home buyers are couples and 22% of all first time buyers are single females, anyone who ignores the new dynamics in internet marketing will be missing out on attracting these important buyers by failing recognize these new variables in the information age of marketing.
Cutting corners on not hiring a professional staging company or at least taking the time to either do it yourself or find a friend or family member help with the interior design/staging element could result in less than effective marketing results. Two more points are to remember to concentrate on proper lighting and the proper use of props where available. The consensus from most realtors that I have discussed this topic with is that it really comes down to being flexible mentally and using a lot of creativity and setting the time aside in your schedule where you can experiment with how the home looks through the camera frame. Many people are in such a rush to move that by ignoring the simple fact that this home will be on the world wide web with buyers actively searching 24/7 it may be one of the most important and under rated decision home buyers make when allocating resources towards attracting more buyers to the home. My opinion on this is that the more buyers who select you on their computer will = more people printing it out on paper or e-mailing it to their real estate professional for them to set up a showing appointment.
More showing appointments lead to more opportunities for a full price offer. “Change is going on all around us, let’s see that change and adjust quickly”, says Rick LeForce, my husband and local real estate broker here in Phoenix, Arizona.
Rick was recently highlighted in a local investor group as a keynote speaker:
“Investors, if you want to be able to see what properties to concentrate on after the home has been on the market for 90 days and will be there for another 90 days, look at the photos & the interior design, odds will be that seller will be ready to consider a discounted offer around the 180 day mark”